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Jade Logistics moves into SE Asia with Pelindo 1 win

Published by WorldCargo News July 6, 2018

Jade Logistics has won a contract to install its Master Terminal TOS at 14 terminals in Indonesia operated by Pelindo I.

ship docked at night

The contract is a major win for Jade Logistics, and its first in SE Asia. “PT Pelabuhan Indonesia I (Pelindo I) has selected the terminal operating system (TOS), Master Terminal, from Jade Logistics, to manage their mixed cargo operations at 14 terminals in the provinces of Nanggroe Aceh Darussalam (Aceh), Sumatera Utara (North Sumatra), Riau, and Riau Islands (Kepulauan Riau). Master Terminal will replace Pelindo I’s legacy systems and will help modernize and optimize their terminal operations,” Jade stated.

The roll out will take place in stages over an 18-month period. The first three terminals in the process of implementing Master Terminal are at the ports of Dumai, Sibolga, and Malahayati, and are set to go live by the third quarter of 2018, with the remaining terminals live by mid 2019.

With a large number of multi purpose terminals, Indonesia is a good fit for Jade’s multi-cargo TOS, which will support the 14 different terminals from a single instance of Master Terminal. After Jade Logistics was spun out from Jade Software Corporation (JSC) last year the company, led by CEO David Lindsay, has pursued an aggressive growth strategy that includes pushing into new markets. Before winning this contract it set up an office in Jakarta.

Commenting on winning the contract with Pelindo I, Jade said: “In support of the Indonesian Government’s Maritime port infrastructure upgrade program, dubbed the Indonesian-sea-toll-road program, Pelindo I (one of four Indonesian state-owned port operators) sought an integrated TOS that supported multiple cargo types and facilities to grow alongside the business. Master Terminal was a clear frontrunner, with a proven track record of handling a mixture of break-bulk, bulk, container and Roll-On/Roll-Off (RORO) cargo. Key functionality such as the ability to integrate with the Government Customs system, InaPortNet, and an SAP finance system, were features that won Pelindo I over”.

Pelindo I has a vision is to become the leading Port Business in Indonesia. “Investing in state-of-the- art technology, such as the Master Terminal application, supplemented with improved operational processes, training, and equipment, will ensure Pelindo I is in a position to handle current and future cargo volumes more efficiently and more cost-effectively,” Jade added.

“We are thrilled to partner with Pelindo I on this project,” remarked Lindsay. “The opportunities for them in this region are immense and we’re looking forward to seeing their coastal hubs, industry and economy grow. We’re excited to play a part in Indonesia’s greater expansion plans and seeing what the future holds.”

View Jade Logistics’ media release here.

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Jade Logistics on a new path

Jade Logistics CEO, David Lindsay, recently spoke to WorldCargo News about the new path for Jade Logistics, which is experiencing fast growth on a global level.

The article is reproduced below.

Now that Jade Logistics has been spun off from Jade Software Corporation (JSC), the company is looking to grow aggressively as it targets the multi-cargo terminal sector.

port at night

As reported previously, JSC underwent a corporate restructuring last year, with the UK’s Skipton Building Society buying out founder Sir Gill Simpson and USA Health Investors LLC. Jade’s port and transport business was spun out of JSC as Jade Logistics, which is now owned by USA Health Investors.

Speaking with WorldCargo News, David Lindsay, CEO of Jade Logistics, said the changes were driven by a need for “shareholder realignment” behind the strategies of the different divisions. One side of Jade Logistics’ business was focused on digital applications in commerce and finance, while the other was focused firmly on the port and logistics business. Skipton was looking for a slower, more conservative growth path in commercial applications, while the port and logistics business was experiencing faster growth on a global level. Dividing the company put the digital business of Jade with banking sector shareholders, while Jade Logistics is now owned by a software investor.

Lindsay stressed that the change is positive for Jade Logistics. It wants Master Terminal to be the number one TOS solution for multi-cargo terminals, and is targeting revenue growth of 30-50%. USA Health Investors is, said Lindsay, supporting Jade Logistics with both “financial and intellectual” commitment.

Jade Logistics’ owners are backing its strategy, which will require capital for both development work and expansion of the overseas sales and support network. There are no plans to take the Jade Logistics headquarters out of Christchurch, New Zealand, but there will be significant offshore expansion, Lindsay explained.

Jade Logistics will continue to base Master Terminal on the core JADE language and back-end environment, which it now licenses from Jade Software (along with 50-60 other software firms). At the same time, Jade Logistics will continue to focus on making the functionality in Master Terminal accessible to users outside of administrators, using mobile apps. This, Lindsay added, will mean development work will increasingly be in ‘conventional’ languages like C#, JavaScript and HTML. Jade Logistics has previously launched a series of mobile apps that have been well received. For the future it plans to focus on visibility and helping customers share more rich information beyond the terminal.

In the industry today, continued Lindsay, “there are real impediments, in terms of the amount of data or what you can share”, and Jade Logistics believes that there is a lot of value in building out the ability to share more data beyond the terminal.

While the technology will evolve, Jade Logistics’ core market will remain the multi-cargo sector. Lindsay acknowledged that this space is getting more competitive, but he believes Master Terminal has a significant advantage, as it was developed from the outset for multi-cargo terminals, with a data model that can write down to the level of individual products inside a container. That multi-cargo functionality is still helping win business today, including a new contract from one of Indonesia’s state-owned port operating companies to roll out Master Terminal at 14 terminals across one region. Master Terminal has multi-terminal functionality, and each terminal will be set up as a separate business of Master Terminal running within one instance of the TOS, allowing a single view of operations.

The number of terminals running Master Terminal has increased significantly in the last three years, and now numbers 126, including Hamad Port in Qatar which is operating at over 1M TEU a year, with a further 20 implementations underway. Lindsay says that this pace is sustainable, and Jade Logistics’ record for deployment is rolling out Master Terminal at 17 terminals for one customer in Australia in 10 months, while implementing other projects at the same time. “We are proud of that, and we don’t think anyone else can do it,” concluded Lindsay.

View the original article here.